Overview

Lynn Upshaw’s clients have achieved consistent success with this practical, rapid problem-solving process that helps them home in on the key issues that may be holding back their marketing efforts, or that could propel them in the future.

Goals

Each project is personally conducted by Lynn Upshaw and is custom designed to focus on what is working and not working for a company. Some examples of past SPSP subjects: Determining the optimum business plans, identifying the most leverageable marketing targets; triangulating toward a new brand positioning; reconciling marketing programs with revised corporate metrics; and identifying new markets for existing or new product lines.

Procedure

The SPSP procedure varies by client, but usually involves in-depth interviewing, analysis of existing research and other background information, a full-day consensus-building workshop, and written and presented marketing recommendations. All recommendations adhere to clients’ needs for real world metrics and accountability.

For more information and a complimentary e-brochure on the Strategic Problem Solving Process, please contact Upshaw Marketing.