Marketing/Brand Consulting and Training
Most marketers never have enough funding, or a product without flaws, or even an ideal understanding of their customers. What they do have is a product or service or company that deserves a sustainable competitive advantage.
Some marketers can achieve that advantage with their own resources. Upshaw Marketing is for those who could use some help along the way.
Lynn Upshaw and his colleagues in the Bay Area Marketing Group (BAM) help clients achieve their business goals, while also helping them to become even better marketers than they are today. Our marketing planning and tactics, research management, strategic brand building, and marketing learning programs ensure that what clients want and need is just the beginning of what they get.
Personal Leadership Marketing
All organization leaders need a plan to market their mission and vision to their people and other stakeholders, not just communicate goals. Lynn Upshaw has developed a program to help leaders at all levels to strategically plan how to rally their people around the direction the organization must pursue. Learn more at: Personal Leadership Marketing.
Even the best marketing organizations sometimes cannot provide the kind of training their people need. Lynn Upshaw has created marketing training for many corporate and industry clients over the past 15 years. And, when he is not consulting, he serves as an award-winning member of the marketing faculty at the Haas School of Business and the Center for Executive Development, at the University of California at Berkeley. Learn more at Marketing Learning.